Social Media Monitoring
Round-the-clock tracking of X, Facebook, Instagram, YouTube and news portals for your leaders, departments, schemes and issues.
- Multi-platform tracking
- Keyword and entity tracking
- Real-time alerts
- Daily media briefs
Services
Media and narrative intelligence
Know what is being said about your leaders, departments and issues, how people feel about it and which stories are gaining ground, in Hindi, Gujarati and English, every day.
A daily intelligence desk for your office
Decisions in public life increasingly depend on how fast an office understands public conversation. A complaint can become a headline, and a misleading claim can harden into a belief, within a single day.
Our Media & Narrative Intelligence practice works as a daily desk for your office. Monitoring collects what is being said, sentiment analysis measures how people feel, and narrative tracking shows which stories are forming and who is spreading them. Together they feed a morning brief your team can act on.
Media & Narrative Intelligence services
Sentiment Analysis
Positive, negative and neutral readings by topic, region and language, including Hindi and Gujarati content.
- Sentiment scoring
- Topic drivers
- Regional views
- Language coverage
Narrative Tracking
Spot emerging narratives early, trace where they started and how they spread, and receive daily media intelligence briefs with recommended responses.
- Early detection
- Origin tracing
- Spread analysis
- Coordinated activity signals
What you can expect from us
Analysts, not only software
Every alert and brief is reviewed by people who know Indian public life.
Indian languages
Hindi, Gujarati, English and code-mixed content in every script.
Actionable briefs
Clear priorities and suggested responses instead of raw data.
Public content only
We never access private messages or accounts.
Frequently asked questions about media and narrative intelligence
Who uses media intelligence services?
Ministers' and chief ministers' offices, government departments, PR cells, elected representatives and political parties.
How do we receive the findings?
Through a live dashboard, instant alerts and a daily media intelligence brief, followed by weekly and monthly reviews.
Can we start with monitoring only?
Yes. Many clients start with social media monitoring and add sentiment analysis and narrative tracking as their needs grow.
Explore our other practices
Talk to our team
Talk to our Media & Narrative Intelligence team
Share what you need to build, track or say. We will reply with next steps and the right people for your requirement.