Social media marketing for leaders, parties and departments
Build a consistent, credible presence on X, Facebook, Instagram and YouTube. We plan content, produce creatives and videos, manage pages and run paid campaigns for leaders, political parties, government departments and public causes.
A month of content, planned and approved
A daily public record of your work
For a leader or a department, social media is now a daily public record. People look there to see what you are doing, how you respond and whether you are listening. Social media marketing turns your work into regular, clear content: the inauguration, the scheme milestone, the visit to a flood-hit village, the answer to a common question.
Our content team works from the same insights as our monitoring desk, so that posts respond to what people are actually discussing. We write in Hindi, Gujarati and English, produce graphics, reels and long-form video, manage community responses and run paid campaigns that follow each platform's rules for political and social issue advertising.
What our social media marketing includes
Content strategy and calendar
Monthly plans built around your work, key dates and the issues people care about.
Creatives and video
Graphics, carousels, reels, short films and live-stream production.
Page and profile management
Posting, community replies, verification support and account security.
Paid campaigns
Targeted campaigns on Meta, YouTube and X, with authorisation and disclaimers where required.
Creator collaborations
Work with relevant creators, with paid partnerships clearly disclosed.
Performance reporting
Reach, engagement, follower growth and sentiment, with lessons for the next month.
Where social media marketing makes a difference
Leaders' personal pages
A steady record of public work, speeches and constituency activity.
Department and scheme handles
Explain schemes, share updates and answer citizen questions.
Party campaigns
State-wide and constituency campaigns during elections.
Public awareness drives
Campaigns on health, safety, voter awareness or civic issues.
How we deliver social media marketing
- 1
Audit
We review your current pages, audience and competitors.
- 2
Strategy
Tone, content pillars, formats and posting rhythm agreed.
- 3
Production
Content created, reviewed and approved on a fixed schedule.
- 4
Publishing and community
Posting, replies and escalation of sensitive comments.
- 5
Optimisation
Monthly reports and changes based on what works.
Standards and compliance
What every social media marketing engagement with P Intelligence follows.
- Ads about elections, politics and social issues run with platform authorisation and “paid for by” disclaimers where required.
- During elections, political advertisements on social media are submitted for pre-certification by the Media Certification and Monitoring Committee.
- AI-generated images and videos are labelled as the Election Commission of India requires.
- Social media spending is recorded so that candidates can report it in their election expenditure accounts.
Frequently asked questions about social media marketing
What does political social media marketing include?
It covers content planning, creatives and videos, page management, community replies, paid campaigns and reporting for leaders, parties and public causes.
Do political ads need approval on Meta and Google?
Yes. Meta and Google require advertisers running ads about elections or politics in India to complete an authorisation or verification process and to show who paid for the ad. We handle this set-up with you.
Do social media ads need ECI pre-certification?
During elections, political advertisements on electronic media, including social media, need pre-certification by the Media Certification and Monitoring Committee. We prepare creatives and applications in time for review.
Can you post in regional languages?
Yes. We create content in Hindi, Gujarati and English, and can work in other Indian languages for specific campaigns.
How do you measure results?
We report reach, engagement, video views, follower growth and sentiment each month, and link them to the goals agreed at the start, such as event turnout or scheme enrolment.
Often combined with Social Media Marketing
Branding
Identity, logos, slogans and visual systems for leaders, parties, government schemes and departments.
Explore Branding Brand, Advertising & EventsAdvertising
Campaign planning and creative across print, outdoor hoardings, television, radio and digital media.
Explore Advertising Media & Narrative IntelligenceSocial Media Monitoring
Round-the-clock tracking of X, Facebook, Instagram, YouTube and news portals for your leaders, departments, schemes and issues.
Explore Social Media Monitoring
Planning social media marketing?
Tell us about your department, office or campaign. A practice lead from our New Delhi or Ahmedabad team will reply with next steps.