Narrative tracking and media intelligence
Spot a story while it is still forming. We detect emerging narratives across social media and the press, trace where they began and how they spread, and deliver daily media intelligence briefs with recommended responses.
Narratives mapped, traced and briefed
Find the story while it is still forming
A narrative is a story that people start to repeat: a claim about a scheme, a framing of a decision, a rumour about an incident. By the time it reaches television, it has usually travelled through dozens of accounts, groups and pages. Narrative tracking finds these stories early and shows their path, so that you can respond before they settle in public memory.
Our analysts group related posts and articles into narratives, measure how fast each one is growing and identify the accounts and outlets amplifying it. Every morning your team receives a short media intelligence brief: what is rising, what is fading, what may need a response and the facts available to answer it.
What our narrative tracking includes
Early detection
Clusters of related posts identified as they begin to grow, before they trend.
Origin tracing
The first posts, accounts and outlets behind a narrative, with a timeline.
Spread analysis
How a story moves across platforms, languages and regions, and who amplifies it.
Coordinated activity signals
Patterns such as identical text, sudden bursts and new accounts that suggest organised amplification.
Daily media intelligence brief
A concise morning report with rising narratives, risks and suggested responses.
Response tracking
Measure whether a clarification or campaign changed the course of a narrative.
Where narrative tracking makes a difference
Misinformation response
Identify false claims early and prepare factual responses with sources.
Policy communication
See how a new policy is being framed and correct misunderstandings.
Election periods
Follow competing narratives and the issues gaining ground in each region.
Crisis management
Track stories during incidents, protests or disasters, hour by hour.
How we deliver narrative tracking
- 1
Briefing
We learn your priorities, sensitivities and the issues you expect.
- 2
Baseline
Current narratives around your leaders, departments and issues are mapped.
- 3
Daily tracking
Analysts update narratives and send the morning brief.
- 4
Escalation
Fast-moving or high-risk narratives are flagged immediately.
- 5
Review
Weekly and monthly reviews of what changed and why.
Standards and compliance
What every narrative tracking engagement with P Intelligence follows.
- Only public content is analysed. Private conversations are never accessed.
- Content that breaks platform rules is reported through the grievance channels platforms maintain under the IT Rules, 2021.
- Recommended responses rely on verifiable facts and official sources.
- All briefs are confidential to the client.
Frequently asked questions about narrative tracking
What is narrative tracking?
Narrative tracking groups related posts and articles into stories, measures how fast they spread and identifies who is amplifying them. It helps leaders and departments respond early, with facts.
How is narrative tracking different from social media monitoring?
Monitoring collects mentions. Narrative tracking analyses them to show the stories that are forming, where they started and how they travel across platforms.
What is in the daily media intelligence brief?
The brief lists rising and fading narratives, key coverage in the press and on social media, issues that may need a response and suggested talking points based on available facts.
Can you identify fake or coordinated accounts?
We flag patterns that suggest coordinated amplification, such as identical posts or sudden bursts from new accounts. We report these signals with evidence and do not make claims about anyone's identity.
How do you handle false information?
We document the claim, gather facts from official sources and help your team publish a clear response. Content that breaks platform rules can be reported through the platform's grievance channel.
Often combined with Narrative Tracking
Social Media Monitoring
Round-the-clock tracking of X, Facebook, Instagram, YouTube and news portals for your leaders, departments, schemes and issues.
Explore Social Media Monitoring Media & Narrative IntelligenceSentiment Analysis
Positive, negative and neutral readings by topic, region and language, including Hindi and Gujarati content.
Explore Sentiment Analysis Citizen & Voter OutreachSocial Media Marketing
Content calendars, creatives, page management and paid campaigns for leaders, departments and causes.
Explore Social Media Marketing
Planning narrative tracking?
Tell us about your department, office or campaign. A practice lead from our New Delhi or Ahmedabad team will reply with next steps.