Social media monitoring for governments, leaders and parties
Track every public mention of your leaders, departments, schemes and issues across X, Facebook, Instagram, YouTube, news portals and regional media. Get live dashboards, instant alerts on what needs attention and daily briefs your team can act on.
Every mention, alert and platform in one view
Hear about issues before they grow
Public opinion now forms online, often within hours. A remark at a rally, a complaint about water supply or a misleading video can spread across platforms before an official response is ready. Social media monitoring gives your office a continuous view of what is being said, so that you hear about an issue early and respond with facts.
Our monitoring combines software with analysts who understand Indian politics, governance and regional languages. The software collects public posts, articles and videos around your keywords. Analysts remove noise, tag sentiment and topic, and flag what needs action, so that your team receives signals instead of a flood of links.
What our social media monitoring includes
Multi-platform tracking
Public content from X, Facebook, Instagram, YouTube, news portals and blogs in one place.
Keyword and entity tracking
Leaders, departments, schemes, places, hashtags and issues, with spelling and script variations.
Real-time alerts
Instant alerts by email, SMS or app notification when mentions spike or a sensitive topic appears.
Daily media briefs
A morning brief with the top stories, rising issues and recommended responses.
Benchmarking
Compare share of voice and sentiment across leaders, parties, departments or schemes.
Crisis monitoring
Round-the-clock monitoring with an analyst on call during sensitive periods.
Where social media monitoring makes a difference
Ministers and representatives
Know what constituents and the media are saying every morning.
Government departments
Track feedback on schemes and services and spot complaints early.
Political parties
Follow issues, opponents and campaign response across states.
Events and crises
Monitor live during budgets, launches, protests or emergencies.
How we deliver social media monitoring
- 1
Scoping
We agree the people, topics, places and platforms to track.
- 2
Set-up
Keywords, languages, dashboards and alert rules configured.
- 3
Calibration
The first two weeks are used to tune keywords and remove noise.
- 4
Daily operations
Analysts review mentions and send alerts and briefs on schedule.
- 5
Review
A monthly review of findings, coverage and changes to tracking.
Standards and compliance
What every social media monitoring engagement with P Intelligence follows.
- Only publicly available content is monitored. We do not access private messages or accounts.
- Data collection follows each platform's terms of service and data access rules.
- Reports are confidential to each client.
- Personal data in collected content is handled in line with the Digital Personal Data Protection Act, 2023.
Frequently asked questions about social media monitoring
Which platforms do you monitor?
We monitor public content on X, Facebook, Instagram and YouTube, along with news portals, blogs and online editions of newspapers. Coverage is confirmed during scoping, because platform access rules change from time to time.
Can you monitor Hindi and Gujarati content?
Yes. We track keywords in Devanagari, Gujarati and Roman scripts, including transliterated and code-mixed posts, and our analysts read the content in these languages.
Do you monitor WhatsApp?
No. WhatsApp messages are private and encrypted, so they are not monitored. We do track content that moves from WhatsApp onto public platforms and into the news.
How quickly will we be alerted?
Alerts are triggered automatically when mentions cross agreed thresholds. During crisis monitoring, an analyst also reviews and escalates critical items as they appear.
How is monitoring different from narrative tracking?
Monitoring tells you what is being said. Narrative tracking goes further and shows how stories form, who is pushing them and how they spread, so that you can plan a response.
Often combined with Social Media Monitoring
Sentiment Analysis
Positive, negative and neutral readings by topic, region and language, including Hindi and Gujarati content.
Explore Sentiment Analysis Media & Narrative IntelligenceNarrative Tracking
Spot emerging narratives early, trace where they started and how they spread, and receive daily media intelligence briefs with recommended responses.
Explore Narrative Tracking Citizen & Voter OutreachSocial Media Marketing
Content calendars, creatives, page management and paid campaigns for leaders, departments and causes.
Explore Social Media Marketing
Planning social media monitoring?
Tell us about your department, office or campaign. A practice lead from our New Delhi or Ahmedabad team will reply with next steps.