Advertising for governments, leaders and parties
From a front-page newspaper ad to a state-wide hoarding campaign, we plan, create and place advertising across print, outdoor, television, radio, cinema and digital media, with messages that read clearly in every language your audience uses.
A campaign planned, approved and proven
One message, every medium
Advertising remains the fastest way to tell a large population about a scheme, a decision or a candidate. Print reaches readers who trust their daily newspaper, outdoor hoardings own the roads and markets, radio and television carry a voice into homes, and digital ads reach people on the screens they check most.
We plan campaigns around one clear message and choose the media mix that reaches your audience at the right cost. Our team writes and designs in Hindi, Gujarati and English, produces TV and radio spots, and manages placement, monitoring and reporting, so that you can see where every advertisement ran.
What our political and government advertising includes
Media planning
Channel mix, geography, timing and budget planned around your goals.
Print advertising
Newspaper and magazine ads, with copy and design for each language edition.
Outdoor and transit
Hoardings, unipoles, bus shelters, transit media and wall paintings.
TV, radio and cinema
Scripting, production and placement of spots and jingles.
Digital advertising
Search, social, video and programmatic campaigns with clear targeting.
Monitoring and reports
Proof of placement, photos of hoardings and campaign reports.
Where political and government advertising makes a difference
Scheme launch campaigns
Tell citizens about a new scheme, who is eligible and how to apply.
Public awareness
Health, safety, voter awareness and civic campaigns.
Election campaigns
Candidate and party advertising across media during the campaign.
Milestone campaigns
Communicate a government's or leader's work at key milestones.
How we deliver political and government advertising
- 1
Brief
Goals, audience, regions and budget agreed.
- 2
Message and creative
One core message developed into ads for each medium and language.
- 3
Media plan
Channels and schedule finalised with costs.
- 4
Approvals
Client sign-off and, during elections, pre-certification where required.
- 5
Execution and reporting
Placement, monitoring and a final campaign report.
Standards and compliance
What every political and government advertising engagement with P Intelligence follows.
- During elections, political advertisements on television, radio, cinema and social media are submitted for pre-certification by the Media Certification and Monitoring Committee.
- Print advertisements on polling day and the day before are published only after pre-certification, as the Election Commission of India requires.
- No election matter is carried on television or similar media during the 48-hour silence period under Section 126 of the Representation of the People Act, 1951.
- Advertising spend is documented so that candidates can include it in their election expenditure accounts.
Frequently asked questions about political and government advertising
Which media do you plan for?
We plan and place advertising across newspapers, magazines, outdoor hoardings, transit media, television, radio, cinema and digital platforms.
Do political advertisements need pre-certification?
During elections, political advertisements on electronic media, including TV, radio, cinema and social media, need pre-certification by the Media Certification and Monitoring Committee. Print advertisements on polling day and the day before also need pre-certification.
What is the silence period?
Section 126 of the Representation of the People Act, 1951 prohibits displaying election matter on television and similar media during the 48 hours ending with the close of polling. We plan campaign schedules around it.
Can you create ads in Gujarati and Hindi?
Yes. Our team writes and designs ads in Gujarati, Hindi and English and adapts each version to its readers, instead of translating word for word.
How do we know our ads ran?
We provide proof of placement, including newspaper tear sheets, hoarding photos, broadcast logs and digital campaign reports.
Often combined with Advertising
Branding
Identity, logos, slogans and visual systems for leaders, parties, government schemes and departments.
Explore Branding Citizen & Voter OutreachSocial Media Marketing
Content calendars, creatives, page management and paid campaigns for leaders, departments and causes.
Explore Social Media Marketing Brand, Advertising & EventsEvent Hosting & Management
Rallies, public meetings, launches, conferences and government functions, from stage, sound and seating to crowd management and live streaming.
Explore Event Hosting & Management
Planning political and government advertising?
Tell us about your department, office or campaign. A practice lead from our New Delhi or Ahmedabad team will reply with next steps.